Frank Luntz is one of the most honored communication professionals in America today. In fact, Sir David Frost dubbed him“The Nostradamus of pollsters,” while Time magazine named him one of “50 of America’s most promising leaders aged 40 and under,” and Newsweek magazine identified him as No. 24 on their Power Elite survey. In 2012, he finished 87th in a Time magazine global poll of the “most influential people in the world.” Luntz was named one of the four “Top Research Minds” by Business Week, “the hottest pollster” by The Boston Globe, and was a winner of The Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate: “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”
Luntz has worked for 50 Fortune 500 companies and CEOs, but he’s best known for political commentary. More media outlets have turned to Luntz to understand the hopes and fears of Americans than to any other political pollster. Since 2007, Luntz has been the “Focus Group Czar” for Fox News, conducting over 100 sessions in more than 20 states, as well as co-hosting several live hour-long prime time specials and dial sessions during every presidential debate. In 2011, Luntz was the only non-journalist invited to host a debate of the GOP presidential contenders in Des Moines, IA, repeating that role in 2015. For the past four years, he has served as a news analyst for CBS News, focusing on corporate crisis communications as well as politics.
Luntz was a primary night and election night commentator on MSNBC in 2000 and 2004. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001. He has worked in every British General Election in some capacity since 1997.