Exhibitor Success Program
How to Use the Exhibitor Success Kit
ISSA wants to ensure that you have the best exhibit experience possible. We have created the Exhibitor Success Kit to help you get the most ROI out of your ISSA Show North America experience; it includes the resources you’ll need to successfully prepare, promote, enhance, stay informed, and plan ahead.
You will find the following resources in the Exhibitor Success Program:
Did you know in 2018, exhibitor listings were searched over 113,400 times both in the digital listing and mobile app? Don’t miss out on the opportunity to dazzle attendees with your products or services.
Download the template (Word document) to get started. Add in your logo, company name, and other information where highlighted. Then, add details about your booth and attractions, along with the “boilerplate” about your company toward the end. Finally, deploy the release to ISSA (at firstname.lastname@example.org) and to your local media.
Read the material and apply to your company’s booth experience.
Using the official show logo in your pre-show communications will help promote your presence. Add to your ISSA Show North America-related marketing materials, including web banner ads, print ads, emails, direct mail, etc.
Have all of your personnel add one or the other to your company’s customary email signature now through the end of the show. Add your booth number as indicated.
Use the banner on your website to promote your participation or use the art as the basis for a direct-mail piece. It also makes a great email header. Use it to create invitations to send to customers.
Promote your participation through social media platforms like Facebook, LinkedIn, Instagram, Twitter, and more. Add your booth number, post, and be sure to engage each person who comments.
Best Practices for the ONLINE directory and floor plan ISSA Show North America 2018
Eventbit Technology, Lead Retrieval, and Attendee List Rental Webinar, sponsored by Experient
Attendee Scheduling – Exhibitor Tutorial