Education Days: October 26-29, 2020
Exhibit Days: October 27-29, 2020
McCormick Place, Chicago, IL, USA

When you exhibit at the ISSA Show North America, you’ll position your company brand as an innovator and leader in the world of commercial and institutional cleaning. You’ll get access to over 16,000 executive level decision-makers with real buying potential. And you’ll walk away with powerful leads and enjoy unparalleled marketing power. Will you be among this year’s ISSA Show success stories?

Book Your Exhibit Space

More than 60% of the trade show floor is currently sold, and many hundreds of exhibitors have already registered to attend ISSA Show North America 2019. Let’s get you started:

  1. Determine your booth budget. Booth pricing varies based on ISSA membership status. Packages are also available for specialty cleaning areas of the show floor.
  2. Choose a location on the floor plan.
  3. Reserve your exhibit space by completing the online Exhibit Application.

Exhibit Space Rates​

  • Minimum Size to Exhibit (Space Only) (10’×10’ booth):
    • Member rate: $3,950 (includes a $450 administrative fee)*
    • Non-member rate: $4,650 (includes a $450 administrative fee)*

Exhibit Space Includes:

  • 8′ High Backwall Drape: Gray
  • 4′ High Sidewall Drape: Gray
  • 1- One Line ID Sign
Exhibit space does not include carpet, furniture, etc. Booth furnishing options can be found in the Exhibitor Service Manual. 
Exhibit Space Rates (price per square foot in US Dollars)
Member RateNon-Member Rate
400 square feet or less$35.00$42.00
401 square feet to 1,600 square feet$33.00$40.00
More than 1,600 square feet$29.00$36.00
Specialty Exhibit Areas Tabletop Package$2,475.00
Administrative fee*
* The administrative fee is a one-time fee that includes your printed company listing in the official exhibit directory, online company listing on, and mobile app

Exhibitor Listings

All exhibitors receive a basic directory listing in the printed Official Exhibit Directory, online directory, and the Official ISSA mobile app. The online directory listing is how potential customers learn about your company, and research products prior to the show. A basic listing includes:

  • Company name
  • Booth number
  • Address
  • Company website

ISSA recommends upgrading your basic directory listing to a Level 1 Listing or a Level 2 Listing. Last year, Level 1 Listings received, on average, 3 times as many views as a basic listing, and Level 2 Listings received, on average, 6 times as many views as a basic listing.

Booth Personnel Badges

Exhibitors receive one free badge with active membership, and one free badge for every 100 sq. ft. of reserved booth space. Complimentary registration of allotted badges must be redeemed by September 1, 2020.

Exhibit staff are eligible to purchase an All-Access Pass, which includes access to the ISSA Welcome Reception, ISSA Show sessions, and much more!

Learn about the different badge color designations here.

First-Time Exhibitor Pavilion

This area is reserved exclusively for companies who have never exhibited at ISSA Show North America. Look for the green color-coded section on the floor plan. First-time exhibitors can opt to exhibit within the First-Time Exhibitor Area or select other available space on the show floor. However, booth space in this high-traffic area is available on a first-come, first-served basis. All first-time exhibitors also receive the following benefits:

  • Special callout in directory listing
  • Recognition in the mobile app
  • Company mentioned in on-site signage
  • Discount on an ISSA Innovation Award Program entry
  • Dedicated first-time exhibitor educational webinars

Specialty Show Floor Areas

ISSA offers three specialty areas on the trade show floor: Residential Cleaning Area, Restoration Cleaning Area, and Startup Village (located in the First-Time Exhibitor Pavilion).  This approach helps group similar exhibitors together, provides cross-aisle synergies, and creates an enhanced show-floor experience for exhibitors and attendees. Exhibitors who are in the specialty areas can choose from a Space-Only or a Tabletop Booth package. Tabletop Booth packages are available to ISSA members only.

5’ x 10’ Table Top Booth Package (Available only to ISSA members who exhibit in Specialty Areas):

  • Member Rate: $2,925 (includes $450 administrative fee)
  • Custom counter w/ company logo. Specs: 66 7/8” W x 36 ½” H
  • Blue carpet
  • 2 stools, wastebasket, and standard electrical outlet
  • Fascia sign on countertop with easel back (easel specs: 11” W x 8 ½” H)
  • Back of counter is open

This area is dedicated to companies that focus on reaching the residential cleaning marketplace. Look for the purple color-coded section on the floor plan. Exhibitors in this area also receive the following benefits:

  • Exhibit options: Space-Only or Table-Top Booth package
  • Premier location on show floor by the Specialty Cleaning Demo Area
  • Promotion of the Residential Cleaning Area to the global ISSA membership community

This area is dedicated to the advancement of the restoration and remediation marketplace. Look for the orange color-coded section on the floor plan. Exhibitors in this area also receive the following benefits:

  • Exhibit options: Space-Only or Table-Top Booth package
  • Premier location on show floor by the Specialty Cleaning Demo Area
  • Promotion of the Restoration Specialty Cleaning Area to the global ISSA membership community

This area is dedicated to companies with new products and services, and it is located within the First-time Exhibitor Pavilion; look for the green color-coded section on the floor plan. Companies must apply to and be approved to exhibit in this area based on the following criteria:

  • First-Time Exhibitor: You qualify if you have never exhibited at an ISSA Show prior to 2020.
  • Timeline: If your product or service is currently available to the industry, it cannot have been launched prior to January 1, 2019.
  • Innovative: Your product or service must be innovative with the potential to make a profound impact on the market.
  • Impactful: Your business must address a challenge or need in the cleaning industry.

International Pavilion

ISSA welcomes companies headquartered outside North America to exhibit in the International Pavilion. This dedicated area allows attendees to interact and network with global manufacturers and associate companies. Look for the blue color-coded section on the floor plan. Exhibitors in this area receive the following benefits:

  • Premier location on the show floor
  • Onsite concierge service for exhibitors through GES
  • Access to ISSA’s international staff to help connect with businesses in targeted countries
  • Promotion of the International Pavilion to the global ISSA membership community

Innovation Showcase

ISSA’s Innovation Showcase is where the top innovations in the cleaning industry are displayed on the trade show floor. In order to be eligible to enter your products and services into the ISSA Innovation Award Program  you must be exhibiting at the show.  Submit your top innovations by July 1, 2020, for a chance to win one of the cleaning industry’s most prestigious awards, and to gain valuable exposure for your innovations at the show. Submit an entry into the Innovation Awards Program today.

Book 2020 Housing

In partnership with onPeak, ISSA has secured discounted rates at a selection of Chicago hotels. Through onPeak we’re able to offer you convenient and affordable options for your trip to ISSA Show North America 2020. onPeak is the only hotel provider endorsed by ISSA Show North America 2020, and we encourage you to book through them early for the best selection and price.

Questions? Contact an ISSA exhibitor sales representative at or 800-225-4772.


October 26-29, 2020
Exhibits: October 27-29, 2020
Chicago, IL